Empowering Justice in New York

Advertising Agreement
This Advertising Agreement ("Agreement") is entered into as of the date of acceptance by Lawyers Alliance for New York ("Advertiser") and applies to all advertising services provided by Microsoft Ads or any related platform.

1. Parties

Advertiser Information:

• Business Name: Lawyers Alliance for New York
• Address: 171 Madison Avenue, 9th Floor, New York, NY 10016, USA
• Phone: 1-212-219-1800
• Email: elizabethguggenheimer@outlook.com
• Employer Identification Number (EIN): 13-2666432

Platform Provider:
Microsoft Corporation and its affiliates, including Microsoft Ads, collectively referred to as "Microsoft" or "Platform Provider."

2. Scope of Services

The Advertiser agrees to use Microsoft Ads to promote its legal services and other offerings under the brand name "Lawyers Alliance for New York." Microsoft Ads will provide access to advertising tools, audience targeting, and analytics to optimize campaigns.

3. Payment Terms

• The Advertiser agrees to pay for advertising services based on the selected pricing model (e.g., Cost-Per-Click (CPC), Cost-Per-Thousand Impressions (CPM), or other applicable models).
• Payments will be processed through the Advertiser's designated payment method in accordance with Microsoft Ads' billing policies.
• All fees are exclusive of applicable taxes, which are the responsibility of the Advertiser.

4. Ad Content and Compliance

The Advertiser is solely responsible for ensuring that all advertisements comply with Microsoft Ads' Advertising Policies and all applicable laws, including but not limited to:

• Federal Trade Commission (FTC) guidelines.
• New York State Bar Association rules regarding attorney advertising.
• Anti-discrimination and consumer protection laws.

Prohibited content includes, but is not limited to:

• False, misleading, or deceptive claims.
• Unauthorized use of trademarks, logos, or copyrighted materials.
• Content that promotes illegal activities or violates public policy.

5. Intellectual Property

• The Advertiser retains ownership of all intellectual property rights in the content it submits for advertising purposes.
• By submitting content, the Advertiser grants Microsoft a non-exclusive, worldwide, royalty-free license to use, display, and distribute such content solely for the purpose of delivering the advertising services.

6. Data Privacy and Security

• The Advertiser acknowledges that Microsoft may collect and process data in accordance with its Privacy Policy and applicable data protection laws.
• The Advertiser agrees not to upload or share any personal or sensitive information without obtaining proper consent from individuals.

7. Indemnification

The Advertiser agrees to indemnify, defend, and hold harmless Microsoft and its affiliates from any claims, damages, liabilities, or expenses arising out of:

• The Advertiser's breach of this Agreement.
• The Advertiser's violation of any laws or third-party rights.
• Any content or materials submitted by the Advertiser.

8. Termination

• Either party may terminate this Agreement at any time by providing written notice to the other party.
• Upon termination, the Advertiser will remain responsible for all accrued fees and obligations up to the effective date of termination.

9. Limitation of Liability

• In no event shall Microsoft be liable for any indirect, incidental, consequential, or punitive damages arising out of this Agreement.
• Microsoft's total liability under this Agreement shall not exceed the total amount paid by the Advertiser for the advertising services during the preceding 12 months.

10. Governing Law

This Agreement shall be governed by and construed in accordance with the laws of the State of Washington, USA, without regard to its conflict of law principles.

11. Entire Agreement

This Agreement constitutes the entire understanding between the parties and supersedes all prior agreements, representations, or understandings, whether written or oral.

12. Acceptance

By submitting an advertising campaign through Microsoft Ads, the Advertiser acknowledges that it has read, understood, and agrees to be bound by the terms of this Agreement.

Advertiser Signature (Digital Acceptance):
By submitting your campaign, you agree to the terms outlined above.

Date of Acceptance: [Automatically recorded upon submission]